See If Your Nonprofit Qualifies for Google Ad Grants.
Google gives eligible 501(c)(3) organizations up to $10,000 a month in Search advertising. Tell us where to look, and our AI Staff will check your eligibility and send you a plain answer.
Thank You. We Have It.
Our AI Staff will review your site and email you a plain eligibility answer within one business day.
Why do so many awards go unused?
The grant carries no spend requirement, so nothing reminds you when it sits idle — and a complex set of rules makes it hard to sustain. Most of the award quietly expires.
Of the $10,000 Google awards every month, a typical unmanaged account uses only a few hundred dollars. The rest resets to zero.
Management
A complex set of rules and requirements makes managing Google ad grants hard to sustain.
Performance floors
A 5% click-through rate with active conversion tracking is required, or the account is suspended.
Structural rules
Two ad groups per campaign, two ads per group, sitelinks, geo-targeting, and keyword quality — all enforced.
A $2 bid cap
A ceiling regular advertisers don't have — so capturing traffic takes daily, skilled work to stay competitive.
From free audit to live campaigns in two weeks.
Every engagement starts with an audit that runs on its own — no meeting, no pitch, no obligation. The report is yours either way.
Run the free audit
Give us your website. In minutes: a read on your eligibility and typical unused budget, plus campaigns drafted for your mission — ad groups, keywords, three written ads.
Review with one of our specialists
A short call to walk through your report and choose your model. Whatever you pick is confirmed in writing before anything is signed.
Campaigns go live
Week one we verify or establish your account in your name. Week two your campaigns launch, with monthly reports showing exactly what deployed and raised.
What nonprofit leaders ask us.
How does a Google Ad Grant help us?+
It gives your organization $10,000 every month in free Google Search advertising, placing you in front of the people already searching for the cause you serve. Deployed well, that's a steady flow of new donors, volunteers, and supporters — funded entirely by Google, not your budget.
Why do so many awards go unused?+
The grant carries no spend requirement, so nothing prompts you when it sits idle — and a complex set of rules and requirements makes it hard to sustain. Accounts that miss the rules get suspended, so most organizations use only a few hundred dollars a month and the rest resets to zero.
Do you guarantee results?+
No — and we'd be cautious of anyone who does. What we commit to is effort, expertise, and alignment: we're paid on results, so every incentive we have is to maximize what your grant deploys and what your campaigns raise. Our interests and yours point the same direction.
Is it hard to manage?+
For an unmanaged team, yes — a complex set of rules and requirements makes Google Ad Grants hard to sustain, and accounts that slip get suspended. That's the work we take off your plate entirely, running it to Google's standards so you don't have to.
How are you different than other agencies?+
A flat-fee agency bills the same every month regardless of the results, good or bad. We're paid only on positive results — the advertising we actually deploy and the dollars we help you raise. It's in both our interests to win as much for your mission as possible.
We're not a 501(c)(3) — do you have anything for us?+
Yes. No request is ever turned away for not having status yet. We guide you through the entire 501(c)(3) formation process — filed and managed through to IRS recognition — and once completed, your organization becomes eligible for many startup grants, including the Google Ad Grant. Formation is one of our flat-fee retainer services.
We are a church organization — are we eligible?+
In most cases, yes. Churches and religious organizations generally qualify for nonprofit status and the Google Ad Grant. We'll confirm your eligibility in the free audit and map the cleanest path forward.
What's the process for moving forward once we decide to engage?+
It starts with your free audit, then a short call with one of our specialists to review it and choose your model. From there: week one we verify or establish your account in your name, and week two your campaigns go live — with monthly reporting on everything deployed and raised.
BTM Inc has 20 years of experience — how does that benefit us?+
Two decades in the field means the strategy behind your account is grounded in long experience, not guesswork. You get seasoned oversight guiding a modern AI staff — depth of expertise and speed of execution together.
If we just want NPE grant services outside of ad grants, can we talk?+
Absolutely. The Google Ad Grant is one of several ways we help. We also find, screen, and submit other grants for your organization — tell us what you're after and we'll tailor a plan.
How many AI agents would be assigned to our account?+
A dedicated team of specialized AI staff, sized to your organization's needs — each focused on part of the work, from campaign building to reporting, with human specialists overseeing them. We scale the team to your account rather than forcing one size to fit all.
Do you require any special training for us to work with an AI agent team?+
None. There's nothing for you to learn or install. You work with us the way you'd work with any team — by email and a short regular check-in — and the AI staff handle the technical work behind the scenes.
How much oversight and interaction should I expect?+
Very little day-to-day. We handle the ongoing management; you get clear monthly reporting and a point of contact whenever you want one. Most partners spend just a few minutes a month reviewing results.
How effective is this for larger nonprofits?+
Larger organizations often have the most to gain — more programs and locations mean more search demand to capture across the full grant, and often more fundraising upside on top. The approach scales cleanly to bigger, multi-program nonprofits.
We have offices around the country — how can your services apply to us?+
The grant supports geo-targeted campaigns, so we can run tailored advertising for each region or office under one account — reaching supporters in every community you serve while keeping reporting consolidated.
How many grants can you find, screen, and submit for us?+
There's no fixed cap — our AI staff continuously search, screen, and prepare grant opportunities matched to your mission, and we submit the ones you're eligible for. The free audit is the starting point; from there we build an ongoing pipeline.