Google Ad Grants

Find Out What Your Google Ad Grant Is Leaving On The Table.

Google gives eligible 501(c)(3) organizations up to $10,000 a month in Search advertising. Most of it goes unused. Tell us where to look and our team checks your eligibility, what is unused if you already have the grant, and what puts it at risk. You get a written audit within one business day.

Written audit in 1 business dayNo obligation(313) 364-8828
Reply in 1 business day
Your Ad Grants ManagerMarketing department, on the clock
$10,000
a month in Google Search advertising, for eligible 501(c)(3) organizations. Most of it goes unused.
  • Whether you qualify
  • What is unused, if you already have the grant
  • What puts it at risk, and the first thing to fix

It takes a minute. There is no obligation.

Your Audit Is On Its Way.

Our team reviews your site and emails your written audit within one business day. Want it explained live, with a plan for the next 30 days? Pick a time now.

Book 15 Minutes

Or call (313) 364-8828. No pitch deck, just your account.

Book a 15-minute call instead: pick a time.

The Problem

Why Do So Many Awards Go Unused?

The grant carries no spend requirement, so nothing reminds you when it sits idle, and a complex set of rules makes it hard to sustain. Most of the award quietly expires.

Of the $10,000 Google awards every month, a typical unmanaged account uses only a few hundred dollars. The rest resets to zero.

01
Management

A complex set of rules and requirements makes managing Google Ad Grants hard to sustain.

02
Performance floors

A 5 percent click-through rate with active conversion tracking is required, or the account is suspended.

03
Structural rules

Two ad groups per campaign, two ads per group, sitelinks, geo-targeting, and keyword quality. All enforced.

04
A $2 bid cap

A ceiling regular advertisers don't have, so capturing traffic takes daily, skilled work to stay competitive.

Two Weeks

From Audit To Live Campaigns In Two Weeks.

Every engagement starts with the audit. No meeting required, no pitch, no obligation. The written report is yours either way.

1Get the audit

Give us your website. Within one business day: whether you qualify, what is unused if you already have the grant, what puts it at risk, and the first thing to fix.

2Walk through it with us

A short call to go through your audit and the plan for the next 30 days. Whatever you choose is confirmed in writing before anything is signed.

3Campaigns go live

Week one we verify or establish your account in your name. Week two your campaigns launch, with monthly reports showing exactly what deployed and raised.

Questions

What Nonprofit Leaders Ask Us.

How do Google Ad Grants help us?

They give your organization $10,000 every month in Google Search advertising, placing you in front of the people already searching for the cause you serve. Deployed well, that's a steady flow of new donors, volunteers, and supporters, funded entirely by Google, not your budget.

Why do so many awards go unused?

The grant carries no spend requirement, so nothing prompts you when it sits idle, and a complex set of rules and requirements makes it hard to sustain. Accounts that miss the rules get suspended, so most organizations use only a few hundred dollars a month and the rest resets to zero.

Do you guarantee results?

No, and we'd be cautious of anyone who does. What we commit to is effort, expertise, and alignment: we're paid on results, so every incentive we have is to maximize what your grant deploys and what your campaigns raise. Our interests and yours point the same direction.

Is it hard to manage?

For an unmanaged team, yes. A complex set of rules and requirements makes Google Ad Grants hard to sustain, and accounts that slip get suspended. That's the work we take off your plate entirely, running it to Google's standards so you don't have to.

How are you different than other agencies?

A flat-fee agency bills the same every month regardless of the results, good or bad. We're paid only on positive results: the advertising we actually deploy and the dollars we help you raise. It's in both our interests to win as much for your mission as possible.

We're not a 501(c)(3). Do you have anything for us?

Yes. No request is ever turned away for not having status yet. We guide you through the entire 501(c)(3) formation process, filed and managed through to IRS recognition, and once completed, your organization becomes eligible for many startup grants, including Google Ad Grants. Formation is one of our flat-fee retainer services.

One Engine. Five Departments.

Google Ad Grants are one of several ways we help. The same engine finds and writes your grants, grows your donors, tells your story, answers every call, and keeps the books straight.

See How It Works

Run A Business Too?

Our sister site finds grants for US businesses. Same engine. Same team.

Visit GrantsForProfit.com
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