Fully deployed, our AI Staff can bring your mission tens of thousands in new donations a year — reaching the people already searching for causes like yours. Enter your website and watch a real audit find yours, in minutes.
The grant carries no spend requirement, so nothing reminds you when it sits idle — and a complex set of rules makes it hard to sustain. Most of the award quietly expires.
A complex set of rules and requirements makes managing Google ad grants hard to sustain.
A 5% click-through rate with active conversion tracking is required, or the account is suspended.
Two ad groups per campaign, two ads per group, sitelinks, geo-targeting, and keyword quality — all enforced.
A ceiling regular advertisers don't have — so capturing traffic takes daily, skilled work to stay competitive.
The Google Ad Grant is for registered 501(c)(3) organizations — so if you don't have status yet, that's where we begin. We manage the entire formation process through to IRS recognition, then straight into the grant.
Never for a nonprofit because of its status. Wherever you're starting from, we meet you there.
We confirm your purpose qualifies and map the cleanest path to recognition.
Articles, bylaws, EIN, and your IRS application — prepared and filed the first time.
Managed through to your determination letter, with any follow-ups handled.
The moment you're recognized, we set up your Ad Grant and the campaigns that put it to work. Once completed, your organization becomes eligible for many startup grants — including the Google Ad Grant.
501(c)(3) formation is the one part of what we do that isn't performance-based — because it happens before any grant or fundraising exists. Everything after it is paid on results.
Both are good for you. Never a retainer fee — our fairness models are based on the results we produce: your Google Ad Grant put to work, and the actual dollars raised (above $10,000 a month).
Our fees are based on the actual amount of advertising budget we deploy — the dollars are Google's, not yours.
Projected · funded by Google, never from your bank account.
Our fees are based on the actual dollars raised. After $10,000 is raised in a month, we earn a percentage of the money raised beyond that.
Projected · driven by the advertising we run for you.
A flat-fee agency bills the same every month, regardless of the results — good or bad. With us you get a full team working for you, paid only on positive results. Drag the slider — you earn more at every level.
Enter your website and our AI Staff drafts your campaigns, estimates your unused budget, and emails you the report. No meeting, no obligation.
Watch your inbox — your report lands in minutes.
Every engagement starts with an audit that runs on its own — no meeting, no pitch, no obligation. The report is yours either way.
Give us your website. In minutes: a read on your eligibility and typical unused budget, plus campaigns drafted for your mission — ad groups, keywords, three written ads.
A short call to walk through your report and choose your model. Whatever you pick is confirmed in writing before anything is signed.
Week one we verify or establish your account in your name. Week two your campaigns launch, with monthly reports showing exactly what deployed and raised.
Nonprofits Engine is built and run by a team of specialized AI staff — the same technology we use to build and manage websites, campaigns, and reporting at a scale a traditional agency can't match — guided by two decades of experience at Business Technology Management.
It gives your organization $10,000 every month in free Google Search advertising, placing you in front of the people already searching for the cause you serve. Deployed well, that's a steady flow of new donors, volunteers, and supporters — funded entirely by Google, not your budget.
The grant carries no spend requirement, so nothing prompts you when it sits idle — and a complex set of rules and requirements makes it hard to sustain. Accounts that miss the rules get suspended, so most organizations use only a few hundred dollars a month and the rest resets to zero.
No — and we'd be cautious of anyone who does. What we commit to is effort, expertise, and alignment: we're paid on results, so every incentive we have is to maximize what your grant deploys and what your campaigns raise. Our interests and yours point the same direction.
For an unmanaged team, yes — a complex set of rules and requirements makes Google Ad Grants hard to sustain, and accounts that slip get suspended. That's the work we take off your plate entirely, running it to Google's standards so you don't have to.
A flat-fee agency bills the same every month regardless of the results, good or bad. We're paid only on positive results — the advertising we actually deploy and the dollars we help you raise. It's in both our interests to win as much for your mission as possible.
Yes. No request is ever turned away for not having status yet. We guide you through the entire 501(c)(3) formation process — filed and managed through to IRS recognition — and once completed, your organization becomes eligible for many startup grants, including the Google Ad Grant. Formation is one of our flat-fee retainer services.
In most cases, yes. Churches and religious organizations generally qualify for nonprofit status and the Google Ad Grant. We'll confirm your eligibility in the free audit and map the cleanest path forward.
It starts with your free audit, then a short call with one of our specialists to review it and choose your model. From there: week one we verify or establish your account in your name, and week two your campaigns go live — with monthly reporting on everything deployed and raised.
Two decades in the field means the strategy behind your account is grounded in long experience, not guesswork. You get seasoned oversight guiding a modern AI staff — depth of expertise and speed of execution together.
Absolutely. The Google Ad Grant is one of several ways we help. We also find, screen, and submit other grants for your organization — tell us what you're after and we'll tailor a plan.
A dedicated team of specialized AI staff, sized to your organization's needs — each focused on part of the work, from campaign building to reporting, with human specialists overseeing them. We scale the team to your account rather than forcing one size to fit all.
None. There's nothing for you to learn or install. You work with us the way you'd work with any team — by email and a short regular check-in — and the AI staff handle the technical work behind the scenes.
Very little day-to-day. We handle the ongoing management; you get clear monthly reporting and a point of contact whenever you want one. Most partners spend just a few minutes a month reviewing results.
Larger organizations often have the most to gain — more programs and locations mean more search demand to capture across the full grant, and often more fundraising upside on top. The approach scales cleanly to bigger, multi-program nonprofits.
The grant supports geo-targeted campaigns, so we can run tailored advertising for each region or office under one account — reaching supporters in every community you serve while keeping reporting consolidated.
There's no fixed cap — our AI staff continuously search, screen, and prepare grant opportunities matched to your mission, and we submit the ones you're eligible for. The free audit is the starting point; from there we build an ongoing pipeline.
The audit is free, runs automatically, and lands in your inbox in minutes. Thirty seconds of your time against six figures a year of reach for your mission.
Our AI Staff is analyzing your site and drafting your campaigns. Your report lands in your inbox in the next few minutes.